Danny Voss - Resume

Professional Summary

I approach work guided by a simple principle: creativity, teamwork, and trust yield the best results. In my current role, I oversee all activities related to content, branding, and marketing for a global organization - giving those I lead the ability to take ownership of their work, take calculated risks, and develop innovative projects. These stories and programs create over 100 million impressions annually with an enthusiastic audience that spans the globe.

❋ Experience

Strategic Marketing and Brand Leader with 15+ years of experience driving marketing, content strategy, and communications across nonprofit and corporate sectors.

❋ Leadership

Proven ability to lead integrated campaigns and content programs, including brand identity refreshes, social storytelling, and thought leadership.

❋ Intention

Adept at using data-driven insights from social, web, and audience feedback to shape content and drive engagement.

❋ Trust

Passionate about building collaborative, creative teams that deliver bold, emotionally resonant brand experiences at scale.

Global Director of Marketing

Professional Disc Golf Association

April 2021 - Present

At PDGA, I lead a team currently comprised of a Brand Manager, Communications Manager, and a Digital Marketing Manager. Together, we drive all communications for the organization, from marketing campaigns, to website content, official announcements, and more.

  • Led global brand refresh, modernizing the organization’s identity and ushering in a new era for the organization’s brand and communications.

  • Tripled total marketing reach, generating 100M+ annual impressions across social, email, and digital content.

  • Directed cross-functional content and brand strategy through editorial calendars, campaigns, and stakeholder collaboration, including influencer and sponsorship programs.

  • Managed a team of content, brand, and communications professionals, fostering a culture of creativity, risk-taking, and accountability.

  • Leveraged analytics, surveys, and focus group data to inform brand positioning, audience targeting, and campaign planning.

Senior Marketing Coordinator

Barton Malow

September 2018 - April 2021

While at Barton Malow, I worked closely with the regions Director of Marketing and the Business Development Team, along with other project stakeholders to build proposals seeking to earn multimillion dollar construction contracts.

  • Supported strategic marketing and communications for $10M–$100M construction proposals, partnering with cross-functional teams to deliver winning proposals.

  • Led regional brand initiatives and business development efforts, resulting in increased project awards and strategic partnerships.

Marketing Director

Energy Air, Inc.

April 2016 - September 2018

Energy Air is one of the largest and most respected commercial mechanical/HVAC contractors in their market, which is based in Central Florida but crosses the state.

  • Oversaw brand visibility across print, digital, and in-person channels, contributing to business growth through targeted messaging and outreach.

  • Served as public-facing brand representative, expanding network reach and positioning the company for new contract wins.

Marketing and Communications Coordinator

BlueToad, Inc.

September 2013 - March 2016

BlueToad is a leading digital publisher, developing interactive documents to enrich the content experience for readers. Clients publications cover popular magazines and journals, equipment catalogs, and more.

  • Created and executed brand-aligned content strategies across digital platforms.

  • Presented marketing plans to executive leadership and led campaign implementation.

  • Developed the ToadTalks communications campaign to reach and educate our audience on the benefits of our product.

Campaign Coordinator and Grant Writer

BizCentral USA

August 2012 - August 2013

BizCentral USA works with nonprofit and commercial organizations to provide collateral for the start up and deployment of their enterprises, including incorporation documents, grant solicitation assistance, and lead generation.

  • Developed nonprofit fundraising campaigns, securing grant funding through targeted storytelling and stakeholder collaboration.

  • Worked with nonprofits to incorporate their organization with their state governments. Including filing Form 1023 to the IRS to pursue 501(c)3 status.


District Marketing Developer & Sales Associate

Aflac

July 2011 – August 2012

At Aflac, I met with stakeholders at local businesses to solicit supplemental insurance for employees. Getting into those businesses started with the tandem approach of researching eligible businesses in the area and actively soliciting by developing and deploying marketing materials.

  • Produced marketing collateral for regional campaigns and contributed to district sales growth through targeted outreach.